Here are a few tips to getting your home ready to be introduced to the market for sale. Here is a list of action items that I recommend you consider in preparation.

• Clean the home thoroughly. Making sure the house is in perfect condition is key throughout all open houses and private showings.

• Declutter the home from top to bottom. This includes all of the rooms, but also organizing closets too. Clutter makes rooms and closets look smaller than they are.

• Freshen up the paint. Check all of the walls and trim for excessive wear. Neutral colors are always best as they are not taste specific. Remedy any deferred maintenance that is visible to show buyers your home has been well cared for.

• Don’t forget the exterior. It is the first and last thing all buyers will see so you will want to make a great impression. Adding flowers or potted plants to entry ways, having landscaping maintained and even a freshly painted door are all good ideas. Inviting furniture and plants can also help make decks or patios look welcoming.

Selling Your Home: Experienced Consultation

Your home is likely your greatest investment. Therefore, it is critically important to hire skilled professionals to provide marketing consultation, negotiation skills and moving services. Sotheby’s spent hundreds of years of helping collectors procure and manage cherished art and antiquities. Since then we have been selling the art of brick and mortar, as well as the collections within.
Below is a video describing our unique plan to provide luxury real estate services for each client — garnering international exposure to result in the greatest return on your home investment.

Selling Your Home: Marketing Strategy

Gibson Sotheby’s International Realty has a full-time, local marketing department. I meet with the Marketing Director to develop a customized marketing approach for each listing. Then our professional photographer, copywriter, online marketing specialist, social media marketer and graphic designer get to work. Below you can learn about the international strategy.

Selling Your Home: Exclusive Publications

Gibson Sotheby’s International Realty has its own exclusive publication, The Collection. This biannual magazine is published during the fall and spring real estate markets. In 2013, The Collection reached 40,000 readers in print and in our online distribution. It contains an assortment of some of the finest luxury real estate within the Massachusetts, destination properties in exotic locales and high quality editoral about the luxury lifestyle.
We also have access to Sotheby’s International Realty publication, RESIDE. It also provides a peek inside luxury homes worldwide, as well as well-written articles on the finer things.

Sell Your Home: International Network

Sotheby’s International Realty is truly international. In addition to our international website, third-party website distribution, eGallery system, affiliate print marketing and other outreach endeavors, we also have Global Networking Events to develop relationships with trusted colleagues around the world.