Capturing The Full Value of Your Luxury Home

When selling your property it requires many considerations, but there is definitely a difference between a regular everyday home and one that is a luxury property. Luxury homes need to be positioned differently and use another set of strategies so that you can reach the right buyers. Ultimately, the goal being that you sell your home for the highest price possible in the quickest amount of time. 

Audit Amenities

Some homes will already inherently be in the luxury market segment, but even that being said it is important to take a look and see if it has today’s amenities that are in demand by the luxury buyer. Luxury buyers today are in search of things like professional grade kitchens, smart home technology, home theaters and similar just to call out a few.

Highlight Luxury Features

Once you have identified all of your home’s luxury features, then it is time to be sure they are highlighted to your prospective buyers. Beginning with professional, quality photos is always an absolute must while virtual tours, accurate and compelling descriptions and ultimately in-person viewings all help articulate your home’s value. 

The Right Price

Establishing the correct price right out of the gate is always very important. Overpricing can eliminate the right buyers while underpricing can sometimes leave money on the table. Use the important market data that is provided to you by your agent such as myself so that you can arrive at the best possible asking price. The majority of the buyer traffic is most often seen in the first two weeks of listing so capitalize on this eager audience.

Work With An Experienced Real Estate Agent

Enlisting the services of a real estate agent like myself who is skilled in the marketing and selling of luxury properties is most important. We will offer invaluable knowledge as well as use the right tools to market your property along with oftentimes having access to a network of high net worth individuals that may be the right fit for your property. As someone who is aligned with the Sotheby’s brand, this is something that I am well positioned to do.

Create The Right Marketing Strategy

Marketing is always important but particularly when selling luxury homes. There are many effective channels of marketing a luxury property nowadays that include things like social media, open houses, printed materials, signs on the property and more. It is important to craft a marketing strategy that caters to high-end buyers and conveys the value of your home so be sure to leverage technology, including virtual and 3D tours, and professional cameras equipped with drone photography.